#LoveYourLifty Launches to Support Resort Staff

As COVID continues to present unprecedented staffing challenges, ski resort staff are stretched to the limit. Ski area workers across all departments are working tirelessly to keep the lifts spinning, keep us safe, and keep us fed. They deserve our support, high fives, and thanks for doing what they can to keep ski areas open, especially during times where we all need a mental health break. Ski resort staff are essential workers to those of us who love the mountains, so let’s show them our appreciation!

At Indy Pass, we want to do our small part to celebrate all of the efforts of our resort heroes. That’s why Indy Pass has launched the #LoveYourLifty campaign asking resort guests across the world to show their appreciation by posting a photo or story of a hard working resort employee from any department. Maybe it’s a lifty playing the best playlist and sending out good vibes. Maybe it’s a smiling face directing traffic in the parking lot. Or, maybe it’s that friendly bartender bringing your favorite brew.

To stoke both the resort employee and the resort guest, random winners will be selected at the end of January and both people will receive a FREE Indy Pass.

“A smile and a pat on the back can make a big difference when you’re pulling a double shift, said Pats Peak GM Kris Blomback. We appreciate what Indy Pass is doing to acknowledge these hard-working heroes of the ski biz.”

Share #LoveYourLifty and Win!
On Instagram, tag a photo or on Facebook, post a story about any ski resort employee that you wish to acknowledge, and tag it with #LoveYourLifty and the resort name. Indy Pass will select two winners on each platform – each one will get a 21/22 Adult Indy Pass for themselves and the employee they shoutout.

If you can’t post a photo, just say thanks and give a high-five to someone who deserves it. After all, without them there’s no season!

Contest Rules

  • The contest is open to all guests and staff at ANY US or Canadian ski resort.
  • Winners will be chosen at random from posts that include #LoveYourLifty
  • One winner will be chosen from each platform, each week.
  • Winners will be contacted via Instagram and Facebook.
  • Winners will have 72 hours to respond or another winner will be chosen
  • No purchase or Indy Pass affiliation necessary to win.